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Our oceans are predicted to have more plastic than fish by the year 2050. Such depressing numbers are frequent in the fashion industry. Over the past few years, the negative impacts of packaging have come to light more and more, and now brands are taking action.

The following ten companies have adopted eco-friendly production and packaging practices and made them their own:

1) Zara’s Green Alternatives for Packaging

2) Puma's Clever Little Bag

3) Gucci’s 100% Recyclable Luxury Experience

4) Pangea Organic's Plantable Packaging

5) Jaden Smith's Plant-Based Water Bottle

6) The White Company’s Eco Commitment

7) Origin X Performance’s Brand DNA

8) Calvin Klein’s Zero Waste Aspiration

Embrace Eco-Friendly Packaging for Your Brand Today

1. Zara’s Green Alternatives for Packaging

According to their recycling contribution programme in-store, it appears that this fast fashion retailer wants to slow things down. Customers are encouraged to give their unwanted clothing through Zara's programme, which is subsequently collected, fixed, resold, or recycled. They live longer as a result, and less trash is produced.

The packaging strategy is unquestionably the star of the show, despite the fact that it represents a big move in the right direction. By 2025, Zara wants to have zero waste going to landfills, therefore one of its primary objectives is to reuse bags, boxes, and hangers. Up to five times can a single cardboard box be used before being recycled to make new boxes.

If your packaging is still usable for distribution or storage, you can reduce your environmental impact by simply reusing it and encouraging your customers to do the same.

2. Puma's Clever Little Bag

Puma sought to develop a packaging solution that would significantly decrease its impact on the environment and support its ambitions for a more sustainable future.

The brand contacted Fuseproject to develop new packaging that would be more cost-effective, environmentally friendly, and a little different from earlier bags and boxes. The answer was the "smart little bag."

The tens of millions of pairs of shoes that will be shipped in their new bag will result in an annual reduction in water, electricity, and diesel usage of more than 60%. Why they refer to it as intelligent is clear.

3. Gucci’s 100% Recyclable Luxury Experience

When you think of this expensive fashion label, you probably picture luscious fabrics, Italian design, and a lavish unboxing ceremony. It was regarded as being equally important to the buyer as the actual garment, with numerous layers of ostentatious packaging before you get to your purchase.

Gucci is now making sure that its consumers can still enjoy this experience without harming the environment.

The Italian luxury brand unveiled a new line of packaging that offers a whole new perception of luxury while upholding its illustrious tradition of excellence. It's easy to create high-end luxury packaging by modelling it after how Gucci employs debossing.

Their emblem stands out from the rest of the box, demanding attention, and making use of expensive metallic foiling. Shopping bags' glossy plastic surfaces are a thing of the past, and FSC-certified forests' responsibly grown, beater-coloured paper packaging has taken their place. Since then, luxurious cotton ribbons have taken the place of their polyester handles while yet staying true to the brand.

Gift boxes are only provided when consumers specifically request them, and Gucci has completely reduced unnecessary packaging. 100% more eco-friendly and 100% recyclable.

4. Pangea Organic's Plantable Packaging

Zero waste was already being promoted by Pangea Organics, a company that produces only beauty products made from plants. However, it made the decision to go a step farther and created a method of transforming its packaging into trees.

When a consumer removes their goods, they can simply peel off the label, soak the box in water, and plant it in the ground thanks to the brand's incorporation of organic seeds within the packaging. Tree seeds that can be planted can be seen on a sticker that is attached to the box.

5. Jaden Smith's Plant-Based Water Bottle

Jaden Smith invented a brand-new method of water consumption. JUST Water cartons are constructed of 54% paper from certified forests, 28% plant-based plastic, 15% traditional plastic, and 3% aluminium. They are completely recyclable. Compared to a normal PET plastic bottle, the materials and procedures produce harmful emissions, primarily CO2, 74% less frequently.

Anywhere that offers carton recycling, the JUST bottle is also recyclable.

6. The White Company's Eco Commitment

The White Company is a well-known online company noted for its exquisitely crafted clothing, home goods, and linens. The quality and attention to detail are what set this brand apart and have been selling for almost 30 years. The focus now is on adopting more environmentally friendly manufacturing and packaging methods.

To preserve products during delivery, suppliers used to offer single-use, non-biodegradable poly bags. The White Label has chosen a transparent, sustainable method to improve manufacturing uniformity and make use of more eco-friendly packaging solutions.

The firm switched to recycled LDPE poly bags with the help of a garment branding expert, which also allows them more control over the uniformity of the branding and sizing on its packaging. Check out the case study below for more information on how this brand has embraced eco-friendly manufacturing.

7. Origin X Performance's Brand DNA

The sustainability of this UK-based company's sportswear apparel has been strengthened down down to the last thread. One of the five pillars on which Origin X Performance's business was formed was devoted to social and environmental responsibility.

Each piece of clothing is delivered in a branded postal bag, just like many other merchants. But unlike the bulk of e-commerce firms' bags, Origin X Performance's packaging is 100 percent sustainable. These biopoly mailer bags are equally as strong as recyclable plastics and substitutes and are manufactured from natural, biodegradable materials.

The best part about this postal solution is that it has all the benefits of plastic, including waterproofness and durability, but without the negative environmental effects because it is fully compostable.

For this brand, having packaging made without plastic is insufficient. Origin X Performance is always seeking for new approaches to innovate and raise its environmental awareness. Some of its sportswear has recently been made from plastic that has been gathered from the oceans.

8. Calvin Klein's Zero Waste Aspiration

Calvin Klein's parent company, PVH, has made a commitment to have all packaging created from sustainable and ethically sourced materials by the year 2025.

Making significant progress in this direction, 74% of Calvin Klein's packaging is currently recyclable. By switching to thinner material for its clothes packaging, the company has also been able to annually save approximately 200 tonnes of plastic.

Additionally, PVH was the first clothes business to sign on with the How2Recycle programme, which has gained a lot of popularity in recent years. These ostensibly small steps toward sustainability can have a significant impact on the brand's reputation and, most importantly, its financial performance.

Embrace Eco-Friendly Packaging for Your Brand Today

We can all do our part for the environment, whether that’s being more environmentally conscious when it comes to recycling, shopping smarter or choosing to use eco-friendly alternatives for packaging.

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